The desired candidate should have experience in creating custom email templates and content blocks to meet specific marketing needs and enhance user engagement.
Manage end-to-end email marketing workflows, including email segmentation, A/B testing, and performance tracking within SFMC
Collaborate with marketing and design teams to translate business requirements into technical email solutions, ensuring alignment with campaign goals
Implement and optimize dynamic content in emails using SFMC’s scripting languages to deliver personalized customer experiences
Monitor and analyze email deliverability, open rates, click-through rates, and other key metrics to optimize email performance and provide actionable insights
Integrate Salesforce Marketing Cloud with other platforms such as CRM systems or external data sources for improved campaign targeting and efficiency
Troubleshoot and resolve technical issues related to email rendering, deliverability, and system integrations within SFMC
Stay updated on email marketing trends, SFMC updates, and industry best practices to continuously improve email marketing strategies
Implement tracking and tagging strategies for emails using UTM parameters and other tracking methods to support reporting and analytics in SFMC
India
USA
All
