Ability to research, write, edit, and proofread high-quality content for websites, email campaigns, blogs, videos, social media, and other digital platforms.
Develop and implement content strategies for digital campaigns, product launches, events, webinars, etc.
Collaborate with the digital marketing team to create SEO-optimized blogs, landing pages, email content, and other strategic collateral.
Use editorial judgment and generative AI tools to develop creative and strategic content ideas.
Conduct regular content audits to ensure logical structure, clarity, grammatical accuracy, and alignment with brand guidelines.
Apply SEO best practices to enhance the visibility and performance of web and digital content.
Develop leadership communications and promotional content for events and campaigns.
Coordinate with cross-functional teams to develop innovative and engaging content that meets business objectives.
Review and refine content produced by others to maintain consistency, ensure accuracy, and uphold quality standards.
Must stay up-to-date on digital trends, AI tools, and content innovation practices.