Responsibilities

  • Ability to research, write, edit, and proofread high-quality content for websites, email campaigns, blogs, videos, social media, and other digital platforms.
  • Develop and implement content strategies for digital campaigns, product launches, events, webinars, etc.
  • Collaborate with the digital marketing team to create SEO-optimized blogs, landing pages, email content, and other strategic collateral.
  • Use editorial judgment and generative AI tools to develop creative and strategic content ideas.
  • Conduct regular content audits to ensure logical structure, clarity, grammatical accuracy, and alignment with brand guidelines.
  • Apply SEO best practices to enhance the visibility and performance of web and digital content.
  • Develop leadership communications and promotional content for events and campaigns.
  • Coordinate with cross-functional teams to develop innovative and engaging content that meets business objectives.
  • Review and refine content produced by others to maintain consistency, ensure accuracy, and uphold quality standards. 
  • Must stay up-to-date on digital trends, AI tools, and content innovation practices.