Responsibilities

  • Develop and manage content strategy across blogs, websites, campaigns, webinars, events, and product marketing initiatives, aligned with brand and business goals.
  • Research, write, edit, and proofread content for blogs, email campaigns, social media, presentations, video scripts, and event assets with clarity and accuracy.
  • Apply SEO practices, including keyword research, search intent mapping, and on-page optimization to improve organic rankings and discoverability.
  • Collaborate with digital marketing, design, web, and sales teams, including global stakeholders, to ensure consistency in messaging and timely delivery.
  • Use AI-based tools for research, ideation, structuring, and content development while maintaining editorial standards, originality,  and originality.
  • Maintain editorial calendars while managing timelines, tracking basic performance metrics, and refining content to improve overall delivery and impact.
  • Review and refine content produced by junior writers, providing clear and constructive feedback to improve tone, accuracy, and quality.