Develop and manage content strategy across blogs, websites, campaigns, webinars, events, and product marketing initiatives, aligned with brand and business goals.
Research, write, edit, and proofread content for blogs, email campaigns, social media, presentations, video scripts, and event assets with clarity and accuracy.
Apply SEO practices, including keyword research, search intent mapping, and on-page optimization to improve organic rankings and discoverability.
Collaborate with digital marketing, design, web, and sales teams, including global stakeholders, to ensure consistency in messaging and timely delivery.
Use AI-based tools for research, ideation, structuring, and content development while maintaining editorial standards, originality, and originality.
Maintain editorial calendars while managing timelines, tracking basic performance metrics, and refining content to improve overall delivery and impact.
Review and refine content produced by junior writers, providing clear and constructive feedback to improve tone, accuracy, and quality.