Responsibilities

  • Own content planning and execution for websites, blogs, digital campaigns, product launches, webinars, events, and other marketing initiatives.
  • Research, write, edit, and proofread content for websites, blogs, email campaigns, social media, video scripts, presentations, and marketing assets.
  • Apply SEO best practices, including keyword research, search intent mapping, and on-page optimization, across digital content.
  • Collaborate with digital marketing, design, web, and sales teams to ensure message alignment across content and marketing initiatives.
  • Use AI tools for research, ideation, and content structuring while maintaining editorial quality, accuracy, and originality.
  • Maintain editorial calendars, ensure timely content delivery, track basic engagement metrics, and refine content based on performance insights.
  • Review and refine content created by junior writers while providing clear and constructive feedback.
  • Practical experience in SEO and digital content, with the ability to work in a fast-paced, deadline-driven environment and support US-shift overlap when required.

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