Responsibilities

  • Develop, plan, and execute social media and digital marketing campaigns across multiple platforms to increase brand visibility and audience engagement.
  • Manage paid advertising campaigns on LinkedIn, Facebook, Instagram, Twitter, and other social media channels to maximize campaign performance.
  • Conduct social media monitoring, audience research, trend analysis, and community engagement activities to support marketing objectives.
  • Create and maintain monthly social media strategies, content calendars, and campaign plans aligned with business goals.
  • Perform keyword research and implement SEO best practices to improve website traffic, search visibility, and content performance.
  • Develop SEO-focused content for blogs, websites, landing pages, and social media channels to support digital marketing initiatives.
  • Utilize Google Analytics, Google Search Console, Webmaster Tools, and reporting dashboards to measure campaign effectiveness and generate insights.
  • Prepare performance reports and recommendations for management while tracking key marketing, advertising, and engagement metrics.
  • Collaborate with internal teams and external partners to support marketing initiatives across digital channels and should be flexible to work on the US shifts.


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